Our Story

It started with a plant...and evolved to a passion!



At Carnivero, our mission is to inspire wonder and appreciation of nature through amazing plants.

We believe in acquiring knowledge through discovery and community, pursing passions, and inspiring others.


Drew Martinez first encountered carnivorous plants when he was 12 years old. Over the years, his collection has grown into one of the foremost in the world. His passion has led him to study habitats of these incredible plant species around the world and he's taken back this knowledge to design and  build horticultural environments based on observation.

After graduating from Stanford University with study in Physics and biology, Drew worked for biotech startups in the San Francisco Bay Area.  He had stints at Pacific Biosciences, KLA-Tencor and Google X where he specialized in fabrication of micro-optics.  In 2012, he finished his M.S. degree in optics from the University of Arizona where his thesis covered Evaluation and Design of Artificial Lighting for Horticulture.  In 2016, Drew and his family moved to Austin, TX in order to build a commercial, state of the art nursery to house Carnivero.

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